OK, you've decided that you need a Web site for your store. What are your options? We have broken down your Internet options into five basic categories:
- Learn how to program
Learning HTML and building a Web site yourself is your first option. Although this is clearly not a consideration for most people, several storeowners have taken this approach and have created some very attractive Web sites. This is, however, an unrealistic option for those that desire more than an online brochure. The time alone that is required to create and maintain an attractive and functional Web site makes this the most expensive option available.
- Hire a professional design firm
Hiring a professional design firm can be a very effective option. Like building it yourself, hiring a professional will give you direct control over the end result. However, finding the right firm can be a difficult task. And, once you find a design firm that you like, you will need to bring them up to speed with the hardware retail industry and your unique wants and needs. This is also a very expensive option, as the firm will be designing and maintaining a custom Web solution for you alone. This option becomes even more expensive when you consider that your Web site will be obsolete within a couple of years.
- Participate in your co-op program
Participation in a co-op program is an option that many have chosen. It is a quick and simple way to build a yellow-pages ad online. If you desire anything more from your Web site, this is clearly not an option. ($75/month)
- Use a free build your own Web site system
Using a free build your own Web site system online is another option. These programs are great for individuals who want to share information with friends and family online, but they are less than ideal for business retailers. Why is it free? These companies make money by selling you and your traffic to advertisers around the world. This clutters your site, annoys your customers, and defeats the purpose of your Web site, which is to professionally promote your stores products and services. In this case, you get what you pay for.
- Control IT Yourself.com
Control IT Yourself.com is the only true option for those who want to control their e-business as effectively as they control their brick and mortar business. Why would you settle for anything less? Sign up today for less than $65.00 a month.
